The Original Site, Editions and Blog
With the launch of Lubie Love – The Movie in 2009, owners of a DVD were to be able to easily navigate the site as the DVD menu mirrored the website and blog. Having a unified, seamless user experience was an obvious necessity. So too was the “hype” surely to be found through mobile marketing and social media (Facebook & Twitter).
The site was laid out with a FLASH, NHRA drag racing navigation. Upon launch, the soundtrack music played in the background while a visitor selected more. That was until the site was hacked.
The Fine Art experience of Lubie Love was broken into 3 categories: Theater and Performance; DVD editions and Digital Delivery only.
The first had 3 screenings and 2 live performances. The DVD release contained 36 signed, numbered and unique element DVDs. Digital delivery, currently the only way to experience and acquire the film, was released for On-demand and download via Amazon.
The original blog was hosted at WordPress. Its archives range from 2009 to 2015.
Lively Events
Through three launch screenings and “hype” events, the audience was encouraged to engage the film and the online community.
RED BULL provided the screening “energy” as everyone in attendance gained wings at minute 52 of the film.
While social media and blogging were relatively foreign to most – the hope was to encourage the mediums use. Doing so would meet an objective to out market the “movie marketing machine.” You know, the classic David vs Goliath mentality that gives start-up’s in all industries such zeal for the unknown before them.
Laughably, the social nature took another 5 solid years before most had figured out what to share.
From 2009-2015, the site was flash enabled. As technology evolved quickly the main site became a target of an online attack, so much so that the video links were redirected to non-relevant sources. (For those thinking conspiracy from Big Oil or Uncle Sam, while possible, the actual perpetrators were linked to those found of Edward Snowden techniques). The quick migration away from desktop to mobile, and the fight between Apple and Adobe’s dominance for the end user, also made the Flash site model obsolete. The irony of course is that our vehicles evolve at a fairly fast rate too when competition exists.
The updated site that you are now on ideally features the content that is useful and to the point.
Here are a few entries from the Lubie Love blog archives.

Plan for 123 Million Users by 2014
The energy debate America is having is surely making a difference. The latest technology in exploration from Space to abandoned oil fields and vast non-productive Prairies is allowing each of us to answer the questions: At what price are we willing to trade one way...
2011 costs American’s $4155 in Gas
It's a "December to Remember." The American consumer is now spending on average $4155 to keep their beloved car filled and revved up. This all according to the latest December 19th report by the Associated Press on fuel costs. The shock of higher prices at the pump...
Oscars Primed – Colorado Featured On Times Front Page
As the glitter is polished out by Rodeo drive, the role of documentary films reveals itself yet again. Today's headline at the New York Times features the potential contaminating effects of Natural Gas exploration. The "right" want to convince the population that...
Eqypt – One of America’s Top Investments – Hungry
As you may be aware by now, Egypt (and Yemen) are in revolt mode. Egypt is one of the top five countries to receive American foreign aid (Pakistan, Afghanistan, Egypt, Iraq and Israel). The significance to all of our race fans - core inflation is running at 10% in...
Government Motors readies Zils with IPO
In the next 24 hours, America will unload onto the masses a large float of auto stocks. The United States is licking it's chops to recover it's bailout funds of General Motors. Unlike Rick Wagner's drive to Washington in 2008, the road show is over and the coffers are...
HBO to promote GM plant closing film
If you have a friend, neighbor or relative impacted by America's continued battle with progress in industry, HBO has a documentary flick brewing for you. It is called "The Last Truck" and it's a singular view on the impact of a auto manufacturer closing down yet...
Skewed data for the 2007 Nissan Murano
For those driving the venerable SUV to and fro - like a 2007 Nissan Murano, here is what the official mileage-ratings are: http://www.fueleconomy.gov/feg/noframes/23825.shtml Yet Cavet-Emptor: These numbers seemed skewed compared to actual drivers results. Our test...
Why America should love Capitalism?
Film maker, Michael Moore (Goliath) lacks the nimble nature of up and coming film makers like Colorado native Mason Hayutin (David) as evidenced by the two documentary films tackling the role of American Capitalism and the protectionism deemed necessary for the consumer.
Ads that create demand
[youtube=http://www.youtube.com/watch?v=KRbzJ0L1Zn8] For those interested in repairing an industry, sometimes a perfect ad follows the perfect product. Enjoy the handiwork of Porsche. The question though - in 20 years will the Porsche be electrified for this tike...
CFC – Goes Viral
Cash for Clunkers - effectively used for more than the initial reason - has gone viral. Take a look at what fate the worst vehicle on the road met. Thank's Connan