Staying Current

The Original Site, Editions and Blog

With the launch of Lubie Love – The Movie in 2009, owners of a DVD were to be able to easily navigate the site as the DVD menu mirrored the website and blog.  Having a unified, seamless user experience was an obvious necessity. So too was the “hype” surely to be found through mobile marketing and social media (Facebook & Twitter).



The site was laid out with a FLASH, NHRA drag racing navigation.  Upon launch, the soundtrack music played in the background while a visitor selected more.   That was until the site was hacked.

The Fine Art experience of Lubie Love was broken into 3 categories: Theater and Performance; DVD editions and Digital Delivery only.


The first had 3 screenings and 2 live performances.   The DVD release contained 36 signed, numbered and unique element DVDs.   Digital delivery, currently the only way to experience and acquire the film, was released for On-demand and download via Amazon.

The original blog was hosted at WordPress.  Its archives range from 2009 to 2015.

Lively Events

Photo by Neal Ulevich at Gallery M, April 22, 2009.

Photo by Neal Ulevich at Gallery M, April 22, 2009.

Through three launch screenings and “hype” events, the audience was encouraged to engage the film and the online community.

RED BULL provided the screening “energy” as everyone in attendance gained wings at minute 52 of the film.

While social media and blogging were relatively foreign to most – the hope was to encourage the mediums use.   Doing so would meet an objective to out market the “movie marketing machine.”  You know, the classic David vs Goliath mentality that gives start-up’s in all industries such zeal for the unknown before them.

Laughably, the social nature took another 5 solid years before most had figured out what to share.

From 2009-2015, the site was flash enabled.  As technology evolved quickly the main site became a target of an online attack, so much so that the video links were redirected to non-relevant sources.  (For those thinking conspiracy from Big Oil or Uncle Sam, while possible, the actual perpetrators were linked to those found of Edward Snowden techniques).   The quick migration away from desktop to mobile, and the fight between Apple and Adobe’s dominance for the end user, also made the Flash site model obsolete.   The irony of course is that our vehicles evolve at a fairly fast rate too when competition exists.

The updated site that you are now on ideally features the content that is useful and to the point.

Here are a few entries from the Lubie Love blog archives.

Hybrid Ready – Why Wait?

Hybrid Ready – Why Wait?

It is a September to remember. Apparently the demand for Hybrid cars and trucks is stuck. Elon Musk has opened up his intellectual property for Tesla. Now, anyone with an interest or desire to change the world of transportation can do so off his hard work, know-how and success to date. Making a change in your consumption is a fast and proven means to impacting change. Unlike a few years ago, even when Lubie Love – The Movie, was released in 2009, today we have the ability to own lighter, more fuel efficient vehicles. Today we have the ability to impact our environment positively when we travel. We also have the complete option to stay in one place and have most items that we need or could want delivered directly to our doors. I have recently completed a 10 year personal study on the impact of going carless. Yes I did this while living in a major metropolitan areas (New York City and Denver, Colorado). During this time, fracking has solidified itself as a “viable” alternative to traditional oil exploration. While few consumer vehicles are powered by Natural Gas in America, the major oil companies are sure making an economic bet that it is a sustainable energy source. The outcome is dirty water in places where water is already a scarce resource. States like Colorado are benefiting economically from the fracked economy. It is a current natural resource that farmers and land owners are now able to sell besides their crops and livestock. And being able to feed a family is not something to sneeze about. What anti-Frackers can do to...
New Jersey is a Tin Lizzy auto state

New Jersey is a Tin Lizzy auto state

For the auto dealer, New Jersey’s denial of the Tesla dealer model is very short sighted.    It is not about enabling a fair competitive playing field.  The decision to regulate is an example of domestic job protectionism.   Just step back and think about how Henry Ford came up with the Model T.   People were traveling New Jersey’s roads by horse and buggy, foot or bicycle.   The process would still be here today if  yesterday’s ruling were applied then.   It was product innovation that changed America.   It was an interesting and effective way to travel that quickly transformed initially America and subsequently the global transportation system.   Had regulators prevented the formation of Ford’s manufacturing facilities in New Jersey, horse and buggy navigation systems would be in demand today – as well as land for stables along the Hudson or Delaware. Yet consumers have been driving the model at Tesla.  Sure Tesla, like GM, had bailout funds.   And it is without question that Tesla’s capital intensive models would not be possible without some level of government support.   When auto dealers, like book stores, galleries, shoe stores, and other retail oriented businesses have to rely on the internet for a sale, it is foolish to cap the state’s potential with “standards” that are far from competitive.   New Jersey is not interested in Free Market Capitalism.   Nor is it a free-for-all in the industry.   What New Jersey’s decision shows is the government and its bureaucracy can not plan for the advances in technology and consumer buying...

California’s Greedy Marin County Drivers

It is now official.   A recent enlightened group found themselves learning about what a car symbolizes and means.   Paul Piff, A UC-Berkely pyschologist, cleverly discovered how self-interest is perpetuated by some as wealth increases.  He used a rigged game of monopoly. And to no surprise the type of vehicle one drives says mounds about your personality.   Those stuck in a jalopy were poor – but in his findings possibly more inclined to share than someone driving a Prius, Escalade or surprisingly a bus. His talk at TEDx Marin, shown below, actually was tailored around how to cure the increasing disparity in America between the “haves” and “have-nots”. [ted...

Plan for 123 Million Users by 2014

The energy debate America is having is surely making a difference.   The latest technology in exploration from Space to abandoned oil fields and vast non-productive Prairies is allowing each of us to answer the questions: At what price are we willing to trade one way of life for another? At what price will citizens dependent on their Automobile be willing to switch from “dirty” fuels to “clean” alternatives? My concern with these questions became formalized as I participated in the fine art documentary film, LUBIE LOVE – The Movie.  Hard to believe that the release was 4 years ago at New York’s Tribeca Cinema.   In that short amount of time, Apple and Samsung have relegated the desktop computer to a near death along with the slow-to-adapt Blackberry.   Next year, nearly 123 Million users will be watching – consuming TV and digital content on “SmartTVs.”   With just a click of the keypad, mouse, smartphone or remote, an independent film like LUBIE LOVE  can be watched and reviewed 123 Million times! (Review your copy here). Yesterday, in my home state of Colorado, three Colorado communities voted to let more facts on Fracking be known.  They voted on extending a moratorium on hyrdrolic fracturing by as much as 5 more years.  Boulder, Layfette and Fort Collins chose to say “No” for now.   They also chose to embrace a “clean environment” where drinking water is likely to be one of the Front Range’s biggest obstacles to sustained growth. Credit can be given to my contemporary in film, Josh Fox.   He successfully galvanized a national awareness of drinking water being...

2011 costs American’s $4155 in Gas

It’s a “December to Remember.”  The American consumer is now spending on average $4155 to keep their beloved car filled and revved up.  This all according to the latest December 19th report by the Associated Press on fuel costs.  The shock of higher prices at the pump has not forced the American government to introduce a comprehensive energy policy, one which mixes domestic oil, gas, electric, and the like into a market friendly guidepost.  Citizens have moderated their rallying cries – The Pickens Plan has a registered base of 1.7 million citizens demanding domestic supply – while strong, hardly a dent in a population of nearly 350 million citizens.   The anti-natural gas debaters have been neutralized by big oil in spite of awareness campaigns from the left and Hollywood.    Of course the splashy news of Solyndra’s bankruptcy and China’s cheap photovoltaics has all but killed hope in the public solar support category; only the most endowed companies will pursue viable solar installations.  The politicians have hung themselves with a tax measure linked to the insistence that new jobs will await the newest gas pipeline.  Somehow, educating a new installer base on wind, solar and electrical grid needs is not as appealing as the tried and true Keynsian approach to America.  And where is the consumer?  Struggling to keep the lights on. As CNBC’s report on the latest findings indicates, consumers are being most impacted when their wages have not risen. She’s my baby, but I’m going to have to switch to something more economical, Hunter Collins said about his Dodge Charger and the 40 mile commute to and from...

Oscars Primed – Colorado Featured On Times Front Page

As the glitter is polished out by Rodeo drive, the role of documentary films reveals itself yet again. Today’s headline at the New York Times features the potential contaminating effects of Natural Gas exploration. The “right” want to convince the population that cheaper natural resources are imperative to our energy independence. On the “left” the debate hovers around saving the pristine – the essence of life: clean water.  At both fronts, big money is at stake. Hollywood needs to dramatically impact our lives to stay relevant.  Thankfully so.  Without the reprive, each of us would loose sight on what is important to our own well being.  The debate that cinema can raise is evidenced each time you leave a theater and ask (hopefully with others) what did you think? The commerce/business side of the debate is something other – typically what will you earn?  T. Boone Pickens and independent film maker Josh Fox (backed by HBO), have a David vs. Goliath story. Because a little self promo never hurts – LUBIE LOVE was screened first in 2009 (Tribeca, Denver, DC)  to raise awareness of the consumer/commerce role in this very essential national debate. Fox, the successful thespian and Brooklyn based film maker, took his own encounter with big oil to the next level.   His ownership of a plot of Pennsylvania land had a natural resource that could fuel his future – Natural Gas.  All he had to do was sell out. Yet to sell out too low or not at all, Fox decided to uncover the problems associated with Natural Gas exploration.  His fill, today up for an Oscar,...

Eqypt – One of America’s Top Investments – Hungry

As you may be aware by now, Egypt (and Yemen) are in revolt mode. Egypt is one of the top five countries to receive American foreign aid (Pakistan, Afghanistan, Egypt, Iraq and Israel). The significance to all of our race fans – core inflation is running at 10% in Egypt. Food and gas however are excluded in core typically. Egypt is one of the largest importers of wheat in the world – and the last time I drove our countryside, we had a good fill of it. The choice of our farmers to harvest food oriented crops vs. crops bound for energy – mainly Ethanol – depends on US policy. It also depends on consumer demand for “Flex Fuel” vehicles. In Colorado, the pumps have been glaring with “87” stickers since the 80s. When introduced, Ethanol refined gas was mostly used to ensure that Colorado’s air quality remained less polluted than without, specifically along the front range. Today, “87” and even “85” pumps line our country’s gas stations. It is typically the lowest priced option at the pump – but not the most optimal for performance drivers. Additive aside, we can make a major difference for both our own economic and political stability but for countries impacted by hunger. The Detroit auto show, which just completed, presented a host of Electric vehicles geared for production in or around 2015. Choosing electric vs. ethanol prevents the further decay of food for energy vs. food for your own table. It would be unfortunate if the riots and exploits happening in far off lands like Egypt came to a neighborhood near you....

Government Motors readies Zils with IPO

In the next 24 hours, America will unload onto the masses a large float of auto stocks. The United States is licking it’s chops to recover it’s bailout funds of General Motors. Unlike Rick Wagner’s drive to Washington in 2008, the road show is over and the coffers are ready to brim with cash. The question is: Did the bailout create a better fleet of fuel efficient vehicles for consumers or just repackage oil power in better looking zils? Global daily oil production today is 85 million barrels with 21 million barrels used in the United States. Only 5M is actually produced in the United States because we frankly do not have an increasing supply. As Americans, we now have to hold our government and corporations accountable for producing products that exude an amazing style and function exponentially better than before the bailout. Cars that only have 10 miles more to the tank than before the bailout is not an example of American corporate...

HBO to promote GM plant closing film

If you have a friend, neighbor or relative impacted by America’s continued battle with progress in industry, HBO has a documentary flick brewing for you. It is called “The Last Truck” and it’s a singular view on the impact of a auto manufacturer closing down yet another facility supposedly without care to it’s labor force. It’s a human story of course but one that you may have heard and seen time and time again. The basics are: company can’t make a good product, consumers don’t buy over-hyped product, company isolates it’s weakest link, the plant announces a closing, the proud work force – neglected by it’s own political state leadership and it’s company’s inability to make a great product – has to find a new gig. While this is told to bring to light how proud and loyal a work force was, it is unfortunate that both the company (GM in Dayton) and the Union were unable to retool for the modern rigors of consumer preferences. As a predictable result, families and friends where left blindsided by obsolete technologies and methodologies. If the film does anything for Dayton it hopefully will be that the American worker will wake up to the fact that jobs aren’t guaranteed especially when products are made that miss the mark on consumer preferences. Since audiences would prefer to see, dwell and relish on the glory of once what was vs. the potential glory of what can be, The Last Truck by HBO should be a barn burner. Filmwise, these are elements that make movies interesting and compelling. Distribution wise, this film is scheduled for...